Our client is selling an exclusive line of watches created by a master watchmaker and designer. Each of the watches are made of the finest Italian design, finest materials, Japanese movement, Swiss movement, and designed for the elegant beauty and finest accuracy.
The website also has a simplified category filters which allow online shoppers to quickly search or discover products as per their preferences, and place orders using secure payment methods.
The client came to us for the re-evaluation of his e-commerce website, as he knew that the website wasn’t scalable and so his business. We did detail analysis and research and came to know that the site was unable to create an outstanding image among its targeting visitors due to bad UI and UX which results in increasing bounce rate and decreasing sales rate on site. That was a time to find the best approach and solution to overcome all the issues and come up with a highly appealing E-Commerce website that could attract customers and increase sales.
In addition to this, we also need to make sure that the eCommerce store works quickly and smoothly without taking much time to load over desktop PC’ and mobiles as it had to host a wide collection of products.
To create an outstanding impression among targeting visitors, it is very important to understand their point of view and needs for the site, and for this, we understood the client’s vision about the newly designed website and analyzed competitor’s websites and their customer base.
Accordingly, we planned out our strategies to improve UX and UI that explains clearly and appealingly what ROBERTO BIANCI has offered to existing and potential customers in a way that engages them to contact and make a purchase from the website.
Our detailed knowledge of Shopify, years of experience and team cooperation let us improve UX and UI of the entire website in the way that it ensured enhanced functionality, infatuating looks, and clear navigation options.
To improve user experience, we’ve simplified category filters to facilitate search as per price, categories, featured products and best-selling products to allow online shoppers to quickly find or discover products suiting their requirement.
For the site to be social media friendly, we’ve also added sharing option which allows shoppers to share products on Pinterest, Facebook, Instagram, Twitter, and email.
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