Our client is one of the renowned Jewellery stores offering an exclusive range of jewellery made from the highest quality materials, and ethically sourced gemstones and diamonds. The online store designed to feature a wide selection of diamonds, bridal jewellery, fashion jewellery, and designer jewellery, filled with passion and treated with the greatest attention. The entire jewellery selection on website is organised in different categories and subcategories to make shopping as enjoyable and easy as possible for online shoppers.
The client came to us for improving the design of the store which was quite boring compared to the competitor sites. The user interface was also a bit complex as it seems to be difficult for online shoppers to find the exact product. Also, the site wasn’t mobile-friendly and was, therefore, missing an opportunity of being searched by most online shoppers.
Using extensive knowledge of Magento and expertise in UX/UI, our designers and developers redesigned a website in such a manner that it gives a completely new and enhanced look to online shoppers with better user experience. Our team came up with a simple yet elegant look for the website which was primarily focused to make the jewellery purchase as enjoyable and easy as possible.
We had used HTML5 for responsive site design so that the UI layout adapts itself according to the viewing environment and allows online shoppers to comfortably browse the online store via mobile phones and tablets.
For better user experience, we had also incorporated some of the latest trends in an online store like high-resolution images, advanced filtering, animations, and dynamic product search. Also, we had organized all the products into categories and subcategories that would help online shoppers to easily find their piece of jewellery. To simplify product search, we had also included a search option that allows online shoppers to search for specific products on the online store.
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